DIDDY HAS NO LONGTERM SUCCESS in solidifying bands, artists, groups or other music stars.

He is simply the man who places the focal act in front of the masses.

Otherwise, they better have their own management, A&R, PR team and other agent reps in place — beyond his scope, record label or contracts.

Diddy is POISON to the success of a big thing amongst the industry. He’s egotistical and too self righteous to truly develop the brand & likeness of other creatives.