RIHANNA’s 9th studio LP has easily become the most anticipated and eagerly awaited album of 2019.

My hope though is that she rolls it out TRADITIONALLY.

I want us to receive a lead single that is worked to pop & rhythmic radio for two months leading into the release of the actual album.

I want Rihanna to perform on the season premiere episode of SNL, do other daytime talk show interviews, sit down with heavyweights in prime time to discuss the new music, her relationship & style, present a behind the scenes making of the album on HBO, NETFLIX or some other major platform, as well.

I want the video to release no longer than two weeks following the launch of the lead single & then maybe the second single being pushed in the two weeks leading up to the album lunch.

I DO NOT want to just wake up one Friday morning to Rihanna’s album smeared across all digital platforms - with no notice or formal roll out.

Rihanna has the potential this time to secure the biggest first week sales of her entire 15 year career. She truly does. The people have been WAITING!!

I would simply like RiRi and her team to take it back to 2007 when she allowed UMBRELLA to rise on the charts before dropping the seminal GOOD GIRL GONE BAD lp.

Rihanna has an incredible personality & she is one of the few pop girls who actually has her own, everyday style. ALL OF THAT can be worked in RiRi’s favor as this ninth studio effort is plugged PROPERLY.