Over the past few years modern classic R&B tunes like Monica‘s ‘So Gone,’ Ghost Down DJs’ ‘My Boo,’ and more have experienced a resurgence of sorts thanks to social media.  Now, Grammy-winning rapper DMX can add his name to the list of veteran acts seeing their songs resurrected in the Twitter era.

19 years after his hit, ‘What These B*tches Want’ (featuring Sisqo), dominated Urban airwaves, the Nokio (of Dru Hill)-produced cut is now the center of a viral challenge that celebrates Black women and the diversity of their hairstyles.  As fans remember, the song is an ode to the past loves of X’s life and famously lists them as:

“There was Brenda, LaTisha, Linda, Felicia / Dawn, LeShaun, Ines, and Alicia / Teresa, Monica, Sharron, Nicki / Lisa, Veronica, Karen, Vicky / Cookie, well, I met her in a ice cream parlor / Tonya, Diane, Lori, and Carla / Marina, Selena, Katrina, Sabrina / About three Kims, LaToya, and Tina / Shelley, Bridget, Cathy, Rasheeda / Kelly, Nicole, Angel, Juanita / Stacy, Tracie, Rohna, and Ronda / Donna, Ulanda, Tawana, and Wanda.”

The challenge has its participants string together a collage of videos that highlight a different hairdo per name listed.  The comedic movement quickly caught fire on social media and, as a result, has introduced ‘Want’ to a new generation of music lovers.  See how inside:

As seen below, DMX’s ‘Want’ – released in June 2000 – sits at #1 on Rap iTunes charts (beating the likes of some of today’s top hits like Drake‘s ‘Money in the Grave’ and Megan Thee Stallion‘s ‘Hot Girl Summer’).

On the overall Pop charts, as of time reported, the song sits just right outside the top 20.

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The impressive download and streaming activity could spell for a re-entry on next week’s Hot 100.  Ahead of official news on that, look below to see some highlights of the challenge: