I used to love Taylor but this era is just off. It honestly reminds me of Ciara's "Fantasy Ride" era and "Basic Instinct" eras. Ciara tried something different with FR and it flopped, so she went back to her basics (hood-ish R&B, dance music like the first album), but it didn't come off as genuine and flopped even worse. Now, that is not shade because I personally lived for Basic Instinct (Ride is one of her best songs).

BUT, all of that to say, Taylor is trying too hard to be light and fun and likable like she was with 1989, but it's not coming off as genuine and is not going to work in the longterm. I mean, girl, replacing that snake from the reputation era with a flower wall is not working. It's not. Take a break and develop a new, more mature sound, please.

Signed a former Taylor fan.