“Living in sin is the new thing.”
Today’s From The Vault comes courtesy of the iconic Miss Britney Spears; this week’s pick is the infectious ‘3.’
The song was issued as the launching single from the singer’s second greatest hits compilation ‘The Singles Collection,’ which was released in 2009. While tongue in cheek lyrically, the song – the only new cut on the project – wasn’t opaque about its celebration of three-way loving.
Produced by Max Martin (who blessed her with her very first #1 single) alongside Shellback – it ironically became her third single to reach the pole position on the Billboard Hot 100 where it debuted. It was also a #1 hit in Canada, peaked at #7 in the UK, and inside the Top 10 in Australia, France and Sweden.
The song’s minimalistic visual was directed by Diane Martel and it presents Spears dancing in front of monochrome backgrounds surrounded by her dancers.
Upon its release, it was refreshing seeing a newly energized Britney in action again; indeed she seemed way more switched “on” than on previous efforts from the her ‘Circus’ cycle and accompanying tour.
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Though not the force she once was, a decade later, Britney is still out here, booked and busy.
With a new album in the works, it will be interesting to see whether she and her team decide to stick to the tried, tested, and somewhat dated formula or go for an image and sound overhaul. We wish for the latter, as it seems like the next best means of her adding a fresh chapter to her legendary career; rather than settling into legacy act status before her time.
As always though, we’re rooting for you, Brit!