IN MY HUMBLE OPINION, TRAVIS SCOTT IS COMPLETELY OVERRATED.

often times, we get caught up as consumers, pop culture junkies & voyeurs into the Hollywood paradigm & “hoopla” behind a certain movie (Bird Box) or a dance trend or an industry death (Nipsey), etc. -

but when we step back to analyze the project, person or situation for what it is, often... there is no real talent or originality or creativity in what is being pushed in front of us. honestly, Travis is no more unique or artistic than the random “Lil” this & “Da” that rappers who are presently oversaturating the airwaves.

I find him to be physically appealing (though many would not agree), but there is no stand out quality about his music, his message or his visuals.

that little Netflix documentary follows the same aesthetic & content pattern of EVERY “rags to riches” celebrity profile.

he had a huge fan base prior to Kylie, but make no mistake about it... their “break up” this week was conveniently announced to drive attention to this new music release — hence the promotional material & press release being issued to reporters & bloggers that highlights the fact that this song was included in her recent commercial ads.

it’s all tied together to aid the success of this pedestrian single.

this is yet another basic release from another overhyped “entertainer”.