While most artists release their album’s first single ahead of its parent project, Kanye West has opted to take the unconventional route of reversing the process. First unveiling his latest chart-topper, ‘Jesus is King,’ to the masses on October 25, the warm commercial reception of the effort was not only reflected on the Billboard 200 but the Hot 100 as well as all 11 of its songs charted.
The frontrunner of the pack of tracks is ‘Follow God.’ Announced earlier this week as the set’s official lead single, the cut premiered at #7 on the Hot 100 (coming as the 18th top 10 hit of the Grammy winner’s career). Now, in a bid to take it to higher heights, fans are invited to preview its Jake Schreier-directed music video.
See it inside:
Unveiled via a private screening at the Burberry store in New York last night (November 6), the clip also features a cameo from the rapper’s father, Ray West.
Keep it locked to That Grape Juice for your first peek at the visual when it makes its official premiere.