Beyonce has officially announced the date her hotly anticipated Ivy Park x Adidas range will be hitting retail.
And to trumpet it’s arrival, she’s previewed the hotly anticipated collection too.
Full story below…
Moments ago, Queen Bey took to social media to reveal that items from the relaunch of Ivy Park in partnership with the sports giant will be available from January 18th 2020.
Check out a sneak peek of the range….
The Ivy Park x Adidas venture is believed to be first up, with a Beyonce x Adidas line to follow.
A multi-dimensional partnership, the deal is touted as the first of its kind (with Bey retaining full ownership of the Ivy Park component). It’s billed as advancing the successful joint model established between Adidas and Kanye West (Yeezy’s).