In reply to Jasmine.

Very true. It also makes a difference if an Artist gets nominated for an award as well. Low sales and not charting can kill a career fast and if you are not being recognized by your peers and the industry then you kind of disappear. Also, sales equals money that you can make for yourself and the label. If you are not moving units there is no money and the label is only going to put up a limited amount of funds for your production that you have to pay back so you lose money for the label and yourself. An artist has to realize they have to be sales people and they are the product. They have to literally get people to buy into their brand. Tinashe needed to do interviews, magazine covers, collabs, award shows, concerts etc. She was not promoted well. Much of her work I did not even know about until months later after it was released. If you do not hustle and move those units and sell those tickets then it is a fail. All that hard work down the drain.