This type of discretion and thinking is what could save the music industry. If everyone was more concerned with making music that was impactful, had meaning and was beyond themselves as the artist, the industry could potentially go back to the glory days when it was a regular things for most artists projects to be events and something to be excited about... or just make really good music. Instead of this microwaveable forgettable sh*t we have now by social media influencers And lackluster artists with no substance or drive. Much respect to Stormzy. I love this