After months of teasing, Beyonce‘s hotly anticipated Adidas x Ivy Park line has been unleashed.

Queen Bey’s collaboration with the sportswear giant has enjoyed colossal pre-release coverage – thanks, in part, to a savvy social media campaign that saw celebs gifted huge boxes featuring the collection.

To trumpet its arrival, the superstar singer unwrapped her own e-com shoot (which is somewhat unprecedented) and flaunted her playful side in a number of social videos.

With the line already selling out, watch Bey show why after the jump….

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