Rapper Roddy Ricch has reigned atop of the Billboard Hot 100 for seven weeks and looks set to add to that with the arrival of the video for ‘The Box.’
The 21-year-old tapped Christian Breslaue for the slick visual, which he also co-directed.
And it doesn’t disappoint.
We won’t spoil, but the cinematic clip mirrors the size of the song’s success — BIG.
Watch the long-awaited video for the ‘Please Excuse Me’ track after the jump…
We approve. Do you?!
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This song went to #1 without a video? Damn! I thought he for sure already had a video. Congrats to him! And he deserves a Nobel Peace Prize for blocking Justin Bieber AND Camila from get their #1’s. Let’s keep blocking these racists, Roddy! Not all heroes wear capes.
This is a big big song. From the moment I saw how people were beginning to react to this at the bars and clubs early on, I said this is going to be huge. I’m here for it, happy for our ppl.
An we want to thank everyone in the billboard hot 100 for blocking miss normani from entering the charts
Billboard Bubbling Under Hot 100: #16(new) Diamonds, @theestallion & @Normani.
Keep blocking that ugly talentless bìtch who is trying to use sympathy to sell her trash music.
????
He’s so f****** cute and lowkey! I’ve heard his interviews, he’s humble and just want to make great music. And may the Favor of God be on this Anointed young man’s life for continuously killing the “Romance” without even knowing who the hell Camila Cabello is!
Maybe if we stop mentioning her, she’ll go away. I love this comment otherwise.
Normani can never compete
Atleast Camila is in the top 30
Atleast Camila has 3 songs on the charts right now
Normani hasnt appeared on the billboard hot 100 since November 2019.
The only time people care about normani is when she’s talking about Camila.
They killed it!
Check out my reaction to this video on my YouTube channel ??? https://m.youtube.com/channel/UCZnUj2cHwZZceX8nsfiJxgQ/videos
This is one of those songs I never pay attention to until it goes #1. Like Panda for instance. Certain songs I just like because others do. If it didnt HIT I wouldn’t think anything at all of this track when it comes on lol but congrats and nice video. I can tell this is a ONE HIT wonder tho (gotta through in sumthin negative ?)
Whiff of 1-hit wonder, indeed.