Rita Ora skews cinematic in the action-packed video for ‘How To Be Lonely.’
Directed by Dave Meyers, the quirky clip is the first offering from the chart-topping Pop starlet this year and comes as she amps up momentum for her third studio album.
Grander in scale than most of Ora’s past offerings, the visual tells quite the tale.
We always appreciate videos with budget and drama – and this definitely delivered on both fronts. Very avant-garde.
The narrative was somewhat tricky to follow, so it’ll be interesting to hear more about its meaning.
Still, (in her key markets) Ora remains one of Pop’s most dependable hit vendors. While the timing of the release is a touch unfortunate (see: pandemic), hopefully the stars align and this morphs into another chart win for her.