June 12 brought with it the highly anticipated release of Chloe x Halle‘s sophomore album, ‘Ungodly Hour.’
Powered to chart competition by its bopping lead singles, ‘Do It’ (their highest charting song to date) and ‘Forgive Me,’ the sister set not only upped the ante on the visual front with increased sex appeal and choreography to boot but also delivered their most radio-friendly offerings yet.
Amplifying awareness of the LP’s arrival with an aggressive promo campaign that saw them touch down on television, Web, print, and more (as we reported here), the campaigning seemed to be doing the trick as ‘Ungodly Hour’ shot straight to the top of real-time sales tallies.
Now, with the inaugural tracking week behind them, Chloe x Halle can celebrate earning their best first week sales to date.
Chloe x Halle’s ‘Ungodly Hour’
First Week Sales (SPS): 25,000
First Week Sales (Pure): 5,600
First Week Billboard 200 Chart Placement: #16
The top 20 premiere not only comes as the highest Billboard 200 placement of the duo’s career to date, but also as the week’s top debut (among all new albums). Their first LP, 2018’s ‘The Kids Are Alright,’ peaked at #139 on the same tally.
Click here to stream ‘Ungodly Hour.’