Kendrick Lamar‘s music is pulling people through what we can all agree is a troubling time.
Find out how that is boosting his gains on streaming platforms below…
Protest tracks penned by the rapper have seen their numbers multiply on DSPs (digital streaming platforms) since the murder of Mr. George Floyd.
This Tuesday (June 2) in particular saw a number of timely songs spiking in streaming consumption, in large part due to the debut of Spotify’s Black Lives Matter playlist, introduced in the midst of the #TheShowMustBePaused and #BlackOutTuesday movements.
The two most currently popular songs on the playlist both broke a million streams for June 2: Kendrick Lamar’s 2015 To Pimp a Butterfly single “Alright” and Childish Gambino’s 2018 Billboard Hot 100-topper “This Is America.” “Alright,” which has since come to be viewed as a modern civil rights anthem, racked up 1.162 million streams on Tuesday, up from just 131,000 a week before (787% increase).
Lamar is believed to be faring just as well on Apple Music which also launched a number of playlists to celebrate contributions to black creatives.