Little Mix set sail on a hyper hot ‘Holiday’ last week with the release of their latest single.
The infectious track, which is lifted from the ladies upcoming sixth studio album, looks poised to open strong on the charts.
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Per current data, ‘Holiday’ is pacing towards a #9 start on the Official UK Singles Chart.
The number mirrors the debut and peak of preceding single ‘Break Up Song.’
And while that track’s performance is commendable (especially in light of the promotional hurdles presented by the global health crisis), ‘Holiday’ could well best it.
For, it notably will benefit from the launch of its forthcoming music video (which the Pop quad confirmed has been shot), super strong iTunes sales, and growing streams.
On the cusp of their 10th year together (with next to no breaks), the success of Little Mix continues to remould the expectations (and perceived expiration) of girl-groups.
More power to Jesy, Jade, Perrie, and Leigh-Anne!