They’re in a weird place right now in their careers. They’re clearly still really loved and popular, and have expanded their brand (shows, makeup, skincare, touring etc.) but the music success isnt there anymore.

The last album was not good, and Syco/Simon definitely had something to do with it. I mean LM5 had 2 singles and the 2nd single being severly delayed with its video and a cheap remix and an overall flop.

“Bounce Back” was a moderate hit but forgotten, I personally love break up song and it had some longevity, same with Holiday but we’ll see how that does. They havent had a smash in ages - i think they’ve done the right thing in stopping to try an crack america, but now they need to focus on a sound because its currently all over the place.

They need another earworm like “Touch” or some more modern songs/videos like no
More sad songs and reggaeton lento etc. - that album of singles was really their peak. Break up song was good and 80’s inspired and thats quite trendy right now, but still had a “kiddy” element to it which the masses aren’t going to be blasting.

Bottom line - WE NEED UNDENIABLY GOOD/MODERN SONGS GOING FORWARD.