Travis Scott and McDonald’s have linked up for an unprecedented partnership.
Full story below…
Murmured about for a minute, the news was officially trumpeted moments ago on the social platforms of both entities:
The deal will span food (including the launch of the Travis Scott Meal), fashion and community efforts.
A press release read:
Two icons are coming together, as The Golden Arches meet Cactus Jack for a multi-level innovative partnership. From September 8th through October 4th, McDonald’s is taking it up to another level, as cultural sensation Travis Scott’s favorite meal is offered at restaurants all across the U.S. Travis Scott and McDonald’s will also be exploring opportunities to support charitable organizations during the month-long program.
This is the first time since 1992 that a celebrity’s name has been featured on the McDonald’s menu, only done prior by the legendary Michael Jordan. To snag The Travis Scott meal, fans can order in-restaurant, for carry-out, at the Drive Thru, or through the McDonald’s app.
The Travis Scott meal includes the fresh beef Quarter Pounder®* with Cheese, sizzling bacon, and crisp lettuce; medium World Famous Fries® with BBQ Sauce to dip, and a Sprite®. Now, for $6, you can eat just like Travis. It’s Lit!
McDonald’s US Chief Marketing Officer, Morgan Flatley said of the deal:
“Everyone has a favorite McDonald’s meal, no matter who you are. Travis is a true McDonald’s fan having grown up visiting our restaurants in Houston, not to mention one of the biggest musical acts and cultural icons in the world. This is the first time in nearly 30 years we’ve introduced a superstar’s name to our menu – we’re excited to bring the Travis Scott Meal to a McDonald’s near you starting next week.”
Scott added:
“I couldn’t be more excited to bring the Cactus Jack x McDonald’s collaboration to life. We are bringing together two iconic worlds. Including a charitable component was key for me, and I can’t wait for people to see what we have in store.”
Word is that the rapper has also designed custom apparel for McDonald’s crew. Additional details as relates to more surprises and releases as part of the partnership are expected in the weeks ahead.
More power to him!