Travis Scott has officially launched his groundbreaking partnership with McDonald’s.

As reported, the rapper has paired up with the fast food giant for an unprecedented campaign that includes the in-store activation of ‘The Travis Scott Meal,’ fashion, music-related ventures, and more.

To kick things off, Scott and McDonald’s have unwrapped their first digital commercial.

What are you waiting for? Check it out below…

Scott followed up with a visit to a local store in LA:

He also shared more snaps:

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