In an attempt to drive her long-awaited seventh studio album, ‘ALICIA,’ to the top of next week’s Billboard 200, Alicia Keys is going into overdrive on the promotional trail.
Making pit stops at the likes of ‘Graham Norton Show,’ ‘Good Morning America,’ ‘iHeartRadio Music Festival 2020,’ and more (as we’ve reported here), the 15-time GRAMMY winner is leaving few stones unturned along the way.
The latest promo effort comes courtesy of a visit to COLORS SHOW – ‘a unique aesthetic music platform showcasing exceptional talent from all around the globe, focused on promoting the most distinctive new artists and original sounds.’ While there, Keys joined forces with TDE crooner SiR to crank out a live rendition of new album cut, ‘3 Hour Drive.’
While the LP version of the song features Sampha, look inside to see how SiR and Alicia handled it in his absence.