In reply to Kyle.

It's easy for me to relate to her because I'm a fan from the beginning, but the general public is not gravitating toward her, which is why I think image is more important than some people realize. JoJo switches things up a lot and that's okay for you and me, but that lack of consistency doesn't give new people a chance to know her, identify with her, and have time to grow with her. Sorry to say it, but her image was a lot more effective under the control of Blackground, but only because it was steady and consistent. She just needs to apply those same principles and I'll bet anything she'll see an increase in sales and popularity.