Rihanna may have done it after but she done it better in my opinion. The skincare line should have been done in between the perfumes, and clothes when she had the fashion, and music popping off at the same time. At this point with Beyoncé, and Rihanna dominating the fashion, and music and maximizing it to their benefit. I think Jlo missed the mark with this venture. My opinion, and I am sticking to it!!!