In reply to #TheTruth.

Well I’m French and I can say young people all know it. It’s a french name because it’s a french brand, obviously it’s Champagne. He didn’t came up with it, he bought the brand with the name. And Bernard Arnault and the LVMH family are smart, the Ace of Spades brand is clearly taking some parts in the market from Dom Pérignon, and that’s why he wanted to buy it, but Jay Z being a smart business man also he offered a partnership.