The Tampa Bay Buccaneers may have been declared the Super Bowl champions after their crushing defeat of the Kansas City Chiefs, but the post-game data is revealing its halftime show headliner – The Weeknd – is the real winner.
After taking to The Big Guava’s Raymond Jones Stadium to crank out his biggest hits including ‘Blinding Lights,’ ‘The Hills,’ ‘Can’t Feel My Face,’ and more, the 30-year-old (born Abel Tesfaye) saw those very smashes revisit the top of real-time iTunes charts.
Details inside:
Just a day after scoring praise aplenty for his high octane Super Bowl performance (as we reported here), real-time sales charts show Tesfaye currently occupying 7 of its top 10 spots with tunes that date back as far as 2015 (i.e. ‘The Hills’).
The collective uptick in sales thanks to the millions who tuned in to watch his Super Bowl showing represent a 385% increase in activity of his catalog.
“On the day of the big game, The Weeknd’s collective songs and albums across his entire catalog sold 36,500 copies — up 385% compared to 7,500 sold on Feb. 6.
Looking specifically at The Weeknd’s nine songs heard during the halftime performance, they collectively sold 29,000 downloads on Feb. 7, up 538% compared to their 4,500 sold on Feb. 6.
The Weeknd’s Halftime Songs, Ranked by Sales on Feb. 7
“Blinding Lights” (10,000; up 423%)
“Save Your Tears” (4,000; up 245%)
“Can’t Feel My Face” (3,500; up 987%)
“Earned It (Fifty Shades of Grey)” (3,000; up 1,240%)
“Starboy” (2,500; up 1,175%)
“I Feel It Coming” (2,500; up 1,021%)
“The Hills” (2,000; up 771%)”
Real-Time iTunes Charts
Keep it locked to That Grape Juice to see how the massive sales jump impacts his Hot 100 placements next week once the streaming figures are factored in.