Not even the combined forces of Beyonce, Cardi B, Megan Thee Stallion, Taylor Swift, Dua Lipa, and Billie Eilish were enough to save this year’s Grammys from failing to attract viewers.
Early Nielsen ratings reports indicate a low tune-in for the Trevor Noah-hosted affair, which aired live Sunday night (March 14).
Indeed, despite boasting a slew of historic highs and unprecedented wins, the 63rd edition of music’s biggest night courted its lowest viewership figures ever – over 50% less than last year’s.
More inside:
“Per Nielsen Live+Same Day official national numbers, Music’s Biggest Night delivered an average of 8.8 million viewers for the network during the ceremony’s broadcast on Sunday night at 8 p.m. ET with a 2.1 rating in the key, adults ages 18-49 demographic.
In comparison, the time-zone adjusted fast national charts for 2020’s Grammy Awards drew a 5.4 rating in the key demo and 18.7 million viewers. The 2019 Grammy Awards drew a 5.6 rating and 19.9 million viewers. The least-watched Grammys was the host-less awards ceremony in 2006, which snagged 17 million viewers.”
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Although a historic low for the GRAMMYs, the numbers were still enough to make the show the highest rated TV program of the night.
Check this report later for the final, time-zone adjusted ratings (which are expected to come in tonight).