Ed Sheeran has carved out a colossal space in Pop thanks to his catchy hits and savvy media moves.

And his latest step makes clear that the star has his finger on the pulse of what’s hot and where the industry is heading.

Full story below…

According to a new report, Sheeran has signed a seismic deal with TikTok. 

Hailed as a key driver for song success in the contemporary climate, the social platform has been credited with igniting the heat streaks of many a track that went on to top charts across the globe.

Sources say Sheeran has already commenced filming with the company in London and the partnership is already said to be considered a “big success” internally.

A figure close to the deal said:

“TikTok is a huge platform for artists now and Ed can see that.

It was something he wanted to get involved in and the project he has done with them is really exciting.”

The news comes as the ‘Shape Of You’ singer teased incoming new music and on the heels of his viral ‘Friends’ performance with Courteney Cox.

 

View this post on Instagram

 

A post shared by Ed Sheeran (@teddysphotos)

Your thoughts