1. He kept himself in the news (crazy antics, presidential run, divorce with a mega social media staple, stadium listening parties...) vs. you went MIA

2. He expanded his fan base by aligning with a white republican. Those hillbilly folks are loyal buyers. Just look at country music sales (guess who made LIL Nas X's debut song break #1 records?) vs. you caved in and lost black AND white, republican AND democrat support by backing down.

3. Ye is part of a pop culture that streams 27-track LPs to the top vs. your small gospel niche