In reply to Lmfao_Hoe.

Pay attention. Artists have reversed the rollout plan. The era began in March - literally with the album title track. His rollout was similar to Ariana Grande's "Thank You, Next" where she basically released all the singles in lead up to release. You even can see this with the "Planet Her" rollout.

Once the album is out, it's out. It's all about first week sales and not necessarily longevity with some artists. You see how quick Rihanna was releasing music for a while and then dropped it. Do what you gotta do to keep the attention!