Normani continues to make her presence felt in unique ways.

For, fresh from nabbing an Urban radio #1 with her inescapable hit ‘Wild Side,’ the singer has teamed up with T-Pain, Desi Banks, and more than fifty Black-owned businesses to spotlight the second annual #BlackOwnedFriday.

Together, the collective appears in a captivating shoppable film that features everything from beauty products to home goods. Indeed, the total sum of items featured. 

Their aim? To relay a message that, beyond Black Friday, the masses ought to “search, shop, support Black-owned” every day. We concur!

Check out the fun-filled visual below…

Your thoughts?