H.E.R. continues to accrue new wins.
And the latest is in partnership with L’Oreal Paris.
For, the Oscar and four-time GRAMMY winner has been announced as the new Global Ambassador of the cosmetics giant.
Full story below…
Citing the singer/songwriter’s use of her platform to champion the Black and Filipino communities from which she hails, the star’s broad reach was touted as a primary reason for bringing her onboard.
Speaking on her enlisting, H.E.R. said in a statement:
“When I use my voice, I need to stand 100% with what I represent. So, I’m beyond happy to join L’Oréal Paris, and to add my voice to this sisterhood representing the diversity of beauty on this planet, with the message for every girl to know her worth
deep in her heart.”
Delphine Viguier-Hovasse, Global Brand President L’Oréal Paris, added:
“Talk about an inspiration, H.E.R. is one of the music world’s new superstars, and she’s only 24! We’re thrilled to welcome one of Gen Z’s most resonant young voices to L’Oréal Paris. Her talent and her confidence make her an inspirational L’Oréal Paris Spokesperson, speaking not only to young women, but to all women, to trust in the power of their worth.”
H.E.R.’s first L’Oreal Paris campaign will be for the Elvive Dream Length Curls, which launches in February.
She has the best team EVER.
Shes gonna finally get commercial success. Watch and see.
I came to say the same thing. I’ve never seen such a major backing behind a below average performing artist. Don’t get me wrong HER is talented but the numbers aren’t adding up to the hype. She’s graced so many major stages, won prestigious awards, big time campaigns, endorsements. Blows my mind.
I came to say the same thing. I’ve never seen such a major backing behind a below average performing artist. Don’t get me wrong HER is talented but the numbers aren’t adding up to the hype. She’s graced so many major stages, won prestigious awards, big time campaigns, endorsements. Blows my mind.
She stays winning even though nobody knows her or listens to her music. Who she f****** behind the scenes…
I hate this b**** so much! Silver spoon b****!
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