Lizzo has long defined what success looks and sounds like on her own terms.
Fittingly, then, the multi-hyphenate star has teamed up with Logitech to front their new DEFY LOGIC campaign.
A celebration of blazing one’s own trail, embracing individuality, pursuing passions, and overcoming odds, the commercial sees the performer debut brand new song ‘Special’ – the first taste of fresh material since 2021’s Cardi B collaboration ‘Rumors.’
Activated across cable TV, online, and other digital mediums, the DEFY LOGIC drive aims to reach new generations to support them in rewriting the world – on their own terms.
Speaking on the partnership, Lizzo said:
“I love that Logitech is embracing authenticity and nonconformity – ideologies that I’ve lived by my entire career. It’s exciting to see a brand put so much heart into achieving real change and stand up to societal norms. Fame looks a lot different today than it used to, and I’m proud to be a part of the new wave and partner with Logitech and inspire others to defy logic.”
Check out the commercial – which features the likes of Elsa Majimbo and Bretman Rock – below…
Fat flop. Where’s Rumors on the charts???? The Cardi curse😈
Rumors peaked at number 4 and was released over 6 months ago try again this new song won’t peak at number 4 like rumors yup and the cardi curse is 3 diamond certified singles that’s such a curse 🤣🤣🤣🤣🤣
Peaked at #4 then nosedived soon thereafter. That’s not a flex. Lmao. Flop!
Fat fat fat fat
You’re projecting fat b****
Plant
This song sounds better than that tired Rumors mess. Idk what she was thinking with that one chile.
I hate this fat vile b****!!!!!!!
Lizzo could stand to lose a few hundred lbs. she’s gross
Let Lizzo get her eat on….like a handful of women & men in America. Her body, her choice.