The Weeknd is heading to Amazon‘s Prime Video with ‘The Dawn FM Experience.’
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Billed as an “immersive music special,” the standalone production arrives in support of the superstar’s recently released LP ‘Dawn FM.’
Check out the trailer:
Set to land on the streamer on February 26, the special “expands the Weeknd’s latest album, ‘Dawn FM’ into a mesmerizing visual, creating a theatrical performance event that will envelope audiences in its unnerving and moody world.”
Speaking on the venture, the performer said:
“I’m ecstatic to partner with Amazon to premiere the most elaborate live TV special I’ve ever done. Welcome to the next phase of Dawn FM — a purgatory otherworld where live performance, theater, and performance art collide for a night out at the club.”
Jennifer Salke, Head of Amazon Studios, added:
“Dawn FM is a masterful display of the Weeknd’s artistic vision and creative genius. We are so proud to work with Abel and XO Records to collaborate across Amazon and share this stunning, brilliant, and immersive visual experience with our global customers. With ‘The Weeknd x The Dawn FM Experience,’ Prime Video and Amazon Music continue to be destinations where artists can present their most ambitious projects without limits or bounds.”
Interestingly, music from ‘The Dawn FM Experience’ will debut as an 8-track EP, which will be exclusively available on Amazon Music as a companion piece.
Harnessing the power of Amazon’s broad reach, the venture will include a merchandise shop housing a limited-edition collection will be available to U.S. customers at amazon.com/theweeknd.
