Camila Cabello‘s ‘Bam Bam’ may have premiered on last week’s Hot 100 to the tune of her second-highest debut on the tally yet (as we reported here), but – if industry analysts are to be believed – the Ed Sheeran-assisted number is set to slip outside of the top 40 in just its second week of charting.
To turn the tide for the Ricky Reed-produced breakup anthem, Cabello’s revving up the promo engine in its support.
Having already given her dedicated fans (affectionately called #Camilizers) a live performance of the cut on the late nite TV circuit, now she’s inviting them to a peek at the behind-the-scenes action of the song’s Mia Barnes-directed music video.
Look inside to see the happenings on the other side of the camera.
‘Bam’ is the latest taste of new music set to line the singer’s highly anticipated third solo studio album, ‘Familia’ (in stores April 8).