The Weeknd and Universal Music Group have announced a blockbuster pact that encompasses music, merchandise, and more.

Full story below…

Moments ago, the singe and industry juggernaut jointly shared that they have expanded their relationship.

So, ‘what does that mean?’ one may wonder.

Well, per a press briefing trumpeting the news, The Weeknd will continue to release music via Universal’s Republic Records – his label home since 2012.

Furthermore, Universal Music Publishing Group (UMPG)will administer all of the superstar’s future works and songwriting catalog in a new long-term deal, upon expiration of his existing commitment.

Beyond music, Bravado, Universal’s leading brand-management and merchandise company will continue to work closely with The Weeknd & XO to expand and develop global merchandising, branding, e-commerce, and retail licensing opportunities around future projects and releases.

Ever an envelope-pusher, Abel’s future audiovisual projects will also be serviced to the masses in collaboration with Republic Records and Universal.

Today’s announcement comes on the heels of the release of the performer’s latest album, ‘Dawn FM,’ and as he gears up to set sail on a stadium trek, the After Hours Til Dawn Tour.

 Sir Lucian Grainge, Chairman & CEO, Universal Music Group said in a statement:

“Over the past decade, we have been honored to work so closely with Abel who has quickly become one of music’s most creative and important artists—a once-in-a-generation talent. With Sal and the XO team as our incredible partners, we’ve developed a deep trust and respect that has enabled us to successfully execute Abel’s brilliant vision. I am delighted that we are now able to expand this special relationship, welcome this world-class songwriter to UMPG, and evolve this creative partnership to new and exciting levels.”

Wassim ‘SAL’ Slaiby – Founder, CEO SALXCO | XO Records, added:

“Over a decade together says it all. Our relationship is built on trust, success, and family values. I am proud and excited to be beside Sir Lucian, Monte, Avery, Jody and the rest of the Universal family building our next decade together.”

Monte Lipman, Chairman & CEO, Republic Records, said:

“Abel is the consummate 21st-century artist and global superstar who continues to break down creative barriers with his genre-bending repertoire. His success and career-defining accomplishments have made a historic impact around the world. It’s an honor to extend our alliance with Abel, Sal, Lamar, Cash and the XO Family in the evolution of The Weeknd.”

Jody Gerson, Chairman & CEO, Universal Music Publishing Group concluded:

“The Weeknd is a world-class, boundary-breaking artist and I couldn’t be more thrilled to welcome him and Sal to UMPG. Through this expanded and multi-faceted agreement, UMPG, Republic and Bravado global teams will be empowered to work closely together under one roof, maximizing opportunities and value for The Weeknd’s artistry in unprecedented ways.”

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Suffice to say, with this new commitment, it looks like we’ll be seeing, hearing, and experiencing much more from Abel in the times ahead.

Your thoughts?