Because no one is bringing anything NEW, Silk Sonic is simply RECYCLING 70's R&B/Fashions. Same w/ Jack Harlow...nothing NEW. And the Females are still twerking after how many years now?? Maxwell hasn't had a Top 10 hit since the late 90's...WTF?? He's not well known outside the R&B Community either.

Music isn't solely about Billboard hits, it's the artists themselves who generate Interests, first and foremost. When ppl say "everyone sound the same", that mean the consumers want to see individuality.

Currently the music Industry is struggling when it comes to showcasing individuality & INNOVATIONS hence the LOW ratings & mediocre sales.