Cardi B has long been about her business and her titan-sized brand appeal is having benefits for Playboy. 

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As reported, the hugely popular femcee was recruited to serve as the Creative Director of a legendary adult company.

Now, it’s been revealed that Playboy (aka the PLBY GROUP) has reported a 63% increase in Year-To-Date first-quarter revenue – generating a whopping $69.4 million.

This growth was largely driven by a 125% increase in direct-to-consumer revenue to the tune of $49.6 million – an area of the company’s operation that is spearsheaded by Cardi.

The news comes as anticipation grows for the rapper’s eagerly awaited sophomore album.

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