In reply to eric.

@No. I agree with you it doesn't always mean the music isn't good; that's why I said it's an indicator that 'something' isn't working, not necessarily the music. And whether the music is good or it's mediocre, the charts will show how well it's connecting with people across radio, sales and streaming - that's just a fact.

And no, no one NEEDS to reach every generation, but why would they not want to? Usher, for example, doesn't NEED to reach a younger audience, but the desire is there and it has worked in his favor when collaborating with younger artists like Chris, Ella Mai and more recently, City Girls. I'm not a City Girls fan, but the Hot 100 shows that there's an audience for them and Usher is reaching that age group as he has been doing for some time.