Lil Nas X has stormed the charts and now he looks set to make a major mark in the cosmetics sphere. For, the ‘Industry Baby’ chart-topper has been unveiled as the new US Brand Ambassador
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The cosmetics giant trumpeted news of Nas’ onboarding in an official statement that came paired with the first snaps from the performer’s inaugural campaign.
In his role as US Brand Ambassador, Nas will be prominently featured in YSL Beauty print and digital campaigns. He will also support YSL Beauty Makeup’s latest innovations and the brand’s renowned bestselling men’s fragrance, Y.
The premiere campaign is centered around Rouge Pur Couture: The Bold – “a couture, high pigment lipstick for those who aren’t shy.”
A statement from Laetitia Raoust, YSL Beauty U.S. General Manager said:
“Lil Nas X embodies YSL Beauté’s vision for the future of the beauty industry: boundary-breaking, unique, unapologetic, bold. The synergies between the brand and Lil Nas X’s unwavering passion for individuality are the inspiration behind this partnership with the hope it empowers the next generation of beauty.”
Congrats!