In reply to Gworl Bye.

I can tell that you're stupid just by this statement alone. Bose's last quarterly sales are down from previous years. In fact as a company . For smart speakers and what not companies like Sonos and apple and even AMAZON has already cornered the market . Even for soundbars and headphones other people have already had the market cornered better than Bose. Partnering with BOSE is basically a last straw movement since most successful artists with a younger audience would go with a company that targets thar demographic. Bose's demographic is 36 and up. Please educate yourself.