Another day, another record broken by Beyonce.
Music’s reigning queen teamed up with Amazon Music for an exclusive merchandise partnership.
Launched in line with the upcoming North American leg of the blockbuster trek, the pact will see tour-themed merchandise arrive by way of Amazon-only drops.
And, after landing this week, it’s already made history.
Full story below…
Moments ago, Amazon Music announced that the exclusive online collection broke the platform’s record for first-day merch sales from an artist collaboration.
Click here to shop the Drop 1 range.