Travis Scott is bulldozing records with his blockbuster album ‘Utopia.’
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The hotly anticipated set is igniting the streaming scene in a major way and obliterating the competition in the process.
Boasting collaborations with the likes of Beyonce, Drake, The Weeknd, Kanye West, and Bad Bunny, the 19-track LP has earned Scott a number of notable streaming wins.
On Apple Music, ‘Utopia’ has amassed the biggest first-day streams of an album in 2023 so far.
While on Spotify, the album has become the platform’s most streamed collection – on its first day. It achieved the feat with 128 million streams in its first 24 hours of availability.
‘Utopia’s second-day tally of 79 million streams saw it best the first day of any other Rap album on Spotify in 2023 so far.
Since its release on Friday (July 28), the album has been streamed over 330 million times on Spotify.
With such seismic streams, Scott is also set to make a major splash on the single charts worldwide – with the likes of ‘Meltdown’ featuring Drake and ‘FE!N’ dominating.
Blah! It seems a different artist is breaking a random record everyday. This album will be forgotten in another week or two. No real impact. The music business is in shambles.
He always had a massive fan base so I wasn’t expecting any less from him and he always makes consistent albums.