Looked this TV add up bz I too find it annoying!! Particularly the screaming in not just one, but two places in one 30 sec. add? Then to find out that the cherub appearing in the doorway is Katy Perry!? This doesn't do her or your product justice unless you're selling to a very young "wanna be" demographic. The man appears too much older & sophisticated in comparison. Not a fit. Odd for you all, did you hire untried director/designer/editor? Felt bad for Katy after knowing it was her, she can be so sexy without typical party girl trappings or screams of excitation.