Lil Nas X has long harnessed the power of the internet towards the promotion of his music.

Indeed, since blazing onto the scene with ‘Old Town Road,’ Hip-Pop provocateur has leveraged creative measures towards leveling up with his material.

And it appears he’s already doing the same with his incoming release.

Full story below…

Moments ago, a website – SaveNasX.com – sprung up and it spotlights (and spoofs) the backlash against the star as well as a lot of the discourse around his provocative antics.

Eagle-eyed fans noticed that the platform is powered by “Sony Music” – the corporate umbrella of the performer’s label, Columbia Records.

The website has gone live on the heels of Nas teasing new music online:

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