Jennifer Lopez celebrates the release of her new single ‘Can’t Get Enough’ in a dynamic new commercial for Dolby Atmos.
Arriving as a central piece of the tech giant’s ‘Love More in Dolby’ campaign, the Colin Tilley-directed clip lands in tandem with the announcement that the diva’s infectious single is now available to stream in Dolby Atmos on Apple Music and other services.
Its housing album, ‘This Is Me…Now,’ will also be streamable in Dolby Atmos when it’s unleashed on February 16.
The fun-filled visual explores how Dolby Atmos can transform a mundane moment like sitting in traffic into an
instant…vibe!
Check it out after the jump…
Speaking on the partnership, J.Lo said in a statement:
“There are so many intricate details that went into making This is Me…Now to create an emotional journey for my fans. When I first heard the album in Dolby Atmos, I was blown away because it really lets each of these individual tones shine through, so the artist can hear exactly what they have created. ‘This is Me…Now is an emotional and truthful album and cinematic experience. When you hear it in Dolby Atmos, you will feel the full emotion of the heart and soul that was poured into this new record.”
Todd Pendleton, Senior Vice President and Chief Marketing Officer, Dolby Laboratories added:
“Jennifer Lopez has a beautiful gift for storytelling, and we are thrilled that Dolby Atmos will help fans connect with This is Me…Now on an even deeper level. Dolby Atmos captures the raw emotion of this story exactly as Jennifer intended it to be experienced. Fans will feel as if they are sitting alongside her in the studio as they rediscover her music in a whole new way.”