Usher has unlocked the video for his newest single ‘Ruin.’
The R&B icon recruits Afrobeats star Pheelz to join him aboard the melodic jam (which the latter also produced).
Also infused with sounds of Amapiano, ‘Ruin’ serves as the latest taste of Usher’s ninth studio album, ‘Coming Home’ – which is due February 9 (two days before Usher headlines the Super Bowl Halftime Show 2024).
The visual for the track reunites the icon with revered director Dave Meyers, who also helmed the clips for ‘U Remind Me’ and ‘Risk It All’ from ‘The Color Purple’ soundtrack.
Shot from start to finish with an Apple iPhone 15 Pro, the video draws on the home as the allegory for love – with the performer navigating the different meanings of the word through via a number of striking scenes.
What are you waiting for? Watch the video for ‘Ruin’ after the jump…
A stunning visual for a track rich in hit potential. We approve. Do you?
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Smart trick to close with a lil girl. Droves of ladies are gon’ play this! Song definitely grew on me.
the song is boring af but after watching the video and it is grower,
Oh no no, please stay away from that little girl. You have he r p es ewwwwww
Y’all trying to sabotage Justin’s career. That’s not going to happen. The video is a lame clap back. Selfish is way more enjoyable.
Girl, boy or whatever TF you are please STFU. You seriously need mental help if you actually think Justin boring no rhythm or swag having asss was more entertaining in that dull Selfish video. He’ll never be able to sing, naturally move and captivate like Usher.
Btw nobody has to try to sabotage Justin career for Usher to succeed. Even with all of Justin white privilege and mainstream advantage Usher still has more number one songs and more album sales.
R&B is a Black dominated genre in music industry. Justin doesn’t has White privilege on this. same with Eminem and Jack Harlow in rap music industry. Alos, usher’s last album certified plastic.
You sound more and more dumb by each comment. The genre doesn’t matter you ignorant MF. America is 60+% white and less than 12% black. The media and radio is ran and owned by white people. When white artist like Justin and Eminem drop a song it goes straight to mainstream pop radio even tho its R&B and Rap. When black artist drop a song it goes straight to R&B and hip-hop radio, it has to become a hit song before its added to mainstream pop radio. LEARN SOMETHING
Eminem own words in White America song; If i was black i would’ve sold half, i didn’t have to graduate from Lincoln high school to know that.
Again LEARN SOMETHING OR STFU
Exactly. Mr Ling is not well informed in music history and it shows. Find a seat.
He looks and sounds good but I never have to hear the song again… 😴
Well go and enjoy listening to his wannabe and white knockoff Justin LMAO
If Justin was trying to be Usher, he would have had three baby mommas and spread h e r p e s to black women, men, and young boys. Tino you are nothing but dry elbow ashy flop, you truly are an embarrassment! Usher hasn’t been relevant since confessions.
Preach it!
2nd Usher hasn’t been relevant since Confessions????
2008 Here i stand album sold over 5 million worldwide with a huge number one song Love in this club.
2010 RVR album sold over 2 million with a huge number one song OMG and multiple other songs going number one on multiple charts while winning multiple awards including 2 Grammys.
2012 Looking for myself album debut at number one with a top 10 hit song Scream and another number one song on multiple charts with climax which won multiple awards including a Grammy.
2016 No limit was a top 40 hit while going number one on multiple charts.
Now after 30 years he had a top 25 hit song and number one on multiple other charts with Good Good.
No R&B artist that debut was 1993 is as relevant and successful as Usher
Btw he had 2 kids with his first wife and he has 2 kids with his current gf.
Keep watching and hating but get your facts right DUMB MFS
Justin didn;t get h e r p es like usher did. SMh Black people are so promiscuous but don’t play it safe.
You don’t know WHAT Justin has. We do know Jessica Biel hates him and his vocals and dance moves ain’t touching Ushers bye fâggggøt
Jessica Biel loves Justin and is still married to him. Don’t be bitter because you have and will never have someone to love you back.
@Shaniqua Toprameneesha-Kochria Bonifa, you kept it 100% with pure FACTS!
I love it…usher did his thing 🔥
Good good was amazing but this song is not it