Usher has unlocked the video for his newest single ‘Ruin.’
The R&B icon recruits Afrobeats star Pheelz to join him aboard the melodic jam (which the latter also produced).
Also infused with sounds of Amapiano, ‘Ruin’ serves as the latest taste of Usher’s ninth studio album, ‘Coming Home’ – which is due February 9 (two days before Usher headlines the Super Bowl Halftime Show 2024).
The visual for the track reunites the icon with revered director Dave Meyers, who also helmed the clips for ‘U Remind Me’ and ‘Risk It All’ from ‘The Color Purple’ soundtrack.
Shot from start to finish with an Apple iPhone 15 Pro, the video draws on the home as the allegory for love – with the performer navigating the different meanings of the word through via a number of striking scenes.
What are you waiting for? Watch the video for ‘Ruin’ after the jump…
A stunning visual for a track rich in hit potential. We approve. Do you?