Camila Cabello Says New Sound Isn’t ‘Some Master Rebrand Plan’

Published: Thursday 28th Mar 2024 by Ryan

Camila Cabello is opening up about her sonic shift and the process behind it.

More details below…

Sitting down with Zane Lowe for Apple Music, Cabello shared why she decided to go in a different sonic direction on her latest singe ‘I Luv It.’

“Maybe I’ve been chronically online too much the last few days, but it’s not some master rebrand plan. It really has all just started from curiosity and what would be unexplored territory and what would be exciting for me. I’ve been in this industry for 11 years so it’s pretty easy to get bored,” she said.

‘I Luv It’ was released on March 27 and sees the singer experiment with elements of hyper pop, a new sound from her last album’s Spanish influence.

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  1. UHoesFunny March 28, 2024

    It’s not working for her lol 😂 feels very very very forced and sounds bad and the blonde wig looks atrocious 💀 the single will flop and she’ll be clearing her ig again I’m afraid

  2. Clean p**** d***** March 28, 2024

    Normani’s lessor

  3. Miss. Ling Ling March 28, 2024

    I love artists are not chasing charts or sales. They are headstrong to experience new sounds. Her future nostalgia era is coming

    • UHoesFunny March 28, 2024

      Don’t ever compare a classic album to this TRASH. She only wishes this was her Future Nostalgia era. Dua actually had BOPS on that album, this song belongs in the hottest place in h ell 🔥

      • Miss. Ling Ling March 28, 2024

        Oh please, C XoXO is not out yet and you h o e is too judgemental! It is just a buzz single or a teaser for the album.

  4. Flopwood March 28, 2024

    It’s definitely a master rebrand lol IDK why she playing Jedi mind tricks

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