Camila Cabello is looking to give her fans (affectionately called #Camilizers) another reason to fall in love with her new single ‘I Luv It.’
The first taste of new music set to line Cabello’s forthcoming fourth solo studio album, the Playboi Carti-assisted cut – produced by El Guincho – marks an ambitious new sound for the Cuban singer whose previous hits were usually underpinned with some level of Latin flair.
Opening at a modest #81 on this week’s Billboard Hot 100, Cabello’s bid to hoist the “hyperPop” tune to higher heights on the all-genre tally comes courtesy of a behind the scenes look at its Nicolás Méndez-directed music video.
See the action inside.
Click here to see the finished product.
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