All Kendrick said was “fµck the big 3, it’s just big me” and J Cole was tossing and turning in his bed for the past few days, got up on that stage & started giving his “I’M ON A PATH TO STAND WITH GOD!!!!!!” speech. Kendrick deployed that light skin psychological warfare on him.

Cole knows the history with Drake and Kendrick and he chose to insert himself in it. Kendrick responded because he's a lyricist, always has been! Cole can't take the heat.