NSYNC‘s ‘Bye Bye Bye‘ waves hello to the Billboard Hot 100 after a 24-year absence thanks to the blockbuster film ‘Deadpool & Wolverine.’
Peruse of the updated Billboard Hot 100 sees ‘Bye’ – the first single from the Pop boyband’s Diamond-selling sophomore album ‘No Strings Attached‘ (2000) – attached to the #45 spot.
While the song peaked at #4 at the height of its popularity nearly 25 years ago, here are the numbers that powered its latest placement.
- Streaming ≈ 10.2 million U.S.-based streams
- Radio Airplay ≈ 4.5 million audience impressions
- Sales ≈ 2,000 digital downloads
The sudden reignited popularity is due to a feature in ‘Deadpool & Wolverine‘ – the latest installment of Marvel’s ‘Deadpool’ film franchise – that was released on July 26 and has already slashed box office records to the tune of over $1 billion globally,
According to Luminate, ‘Bye’ scored a whopping 35.8 million streams and 5,000 downloads globally in the week that followed the movie’s premiere – figures that mark an 879% increase in worldwide streams and over 1,000% uptick in sales compared to the preceding week.
Stateside, the activity reportedly equates to a 494% bump compared to the previous sales tracking period.
As rumors of a reunion tour loom, the news undoubtedly comes as yet another nod for the public’s interest in NSYNC music.
Until we get official news on the group’s official reconnection, look below to see who joins them on the updated TGJ Chart Check.